Google Ads vs. Google Hotel Ads

Do you know the difference between Google Ads (PPC) and Google Hotel Ads (GHA)? Are you paying for branded or search phrase Google Ads (or both)? Are you using Google’s free booking link Ads or their paid Ads (or both)? When chosen and set up correctly, this type of paid advertising pays off. However, when not properly planned, you may find yourself stealing from Peter to pay Paul, spending your marketing dollars in all the wrong places. Join us for this informative session to learn why GHA and PPC are so very different when it comes to your bottom line!

To access the recording of this webinar, please email monica@calodging.com.