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Hotel Recovery for Cannabis-Serving Destinations: Opportunities for California’s Hotel and Lodging Industry

Wednesday, June 9, 2021 10:30am - 11:30am

Are you curious about the emerging segment of cannabis-related travel and tourism? 

Join Brian Applegarth for a 60-minute presentation custom-curated for the members of the California Hotel and Lodging Association. CHLA Members will learn about the ‘cannabis-motivated traveler’ and how to translate this understanding into increased revenues. Learn how to differentiate your brand through cannabis-related strategies. 

All registered attendees will receive:

  • Hotel toolkit that includes information about state laws, tips & tricks, and turn key revenue opportunities
  • Public facing data reports​​​​​​



Brian Applegarth Headshot
Brian Applegarth, President, Cultivar Strategies

Brian has led the advancement of cannabis travel and tourism. He is the founder of the Cannabis Travel Association and President of Cultivar Strategies, a provider of cannabis-related solutions for travel destinations. In partnership with MMGY Travel Intelligence, Cultivar Strategies conducted groundbreaking national research on the Cannabis-Motivated Travel Audience in the United States. As a subject matter expert, Brian sits and serves on various boards, committees, and councils including the California Travel Association, Destinations International, San Francisco Travel, Las Vegas Chamber of Cannabis, and Sonoma County Tourism. He is a sought-after strategist, advisor, educator, and speaker.  


CHLA Partners