How to Transform a Property Website from a Brochure into a Destination and Grow Direct Bookings

In the early days of the internet, technical SEO ruled and a few travel planning websites dominated the search engines. They used their traffic power to create a business model where they resold their traffic to third party websites in exchange for commissions. The model still exists today, but not because those websites hold the same power as when they first started.

Properties now have the ability to dramatically increase their direct bookings by transforming their website from a brochure into a direct booking asset through content marketing.

In this webinar we will cover a step-by-step process any team can use to begin creating content for their property website to increase website traffic and grow social media followings.

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Speakers

Anthony Butler

Chief Storyteller

Can-Do Ideas, LLC

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling™ content system. He is a highly regarded expert in brand storytelling and helps companies supercharge their online performance. Anthony graduated from the United States Military Academy at West Point, and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq. He currently resides in Montana with his wife and two sons.