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Increasing Revenue Through Cleanliness

Past Event
Thursday, September 10, 2020 11:00am - 12:00pm

COVID-19 has derailed plans for travelers for 2020, but the question is what will bring them back? Research shows that not only cleanliness protocols, but communication around those protocols is important to assure guests to undertake travel. And in fact, guests, especially corporate travel groups, may be willing to pay more to stay at a hotel that can share specific information around cleanliness at their hotel. CH&LA’s Clean & Safe certification program along with TraknProtect’sTM newest product TraknKleenTM allow hotels to comply with cleanliness protocols and utilize digital data to support compliance with such protocols.

Free for CHLA Members  |  $99 for Non-members


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Parminder Batra Headshot
Parminder Batra, CEO & Co-Founder, TraknProtect

Parminder Batra has served as CEO of SekureTrak, Inc. (TraknProtect) since co-founding the company in 2013, in order to meet the hospitality market’s growing need for an advanced location technology solution to monitor and track complex inventories. Since its inception, TraknProtect has evolved into the hospitality industry’s leading provider of staff safety solutions by leveraging its proprietary technology, which was purpose-built for the hotel environment.

Today, Batra leverages her legal background and risk mitigation mindset at TraknProtect, where she has earned a reputation as a sought-after speaker, panelist and thought leader expert on hotel staff safety and security technology solutions for the hospitality industry. Under her leadership, TraknProtect has created a unique and successful model for the hospitality industry using advanced BLE technology to ensure a safer work environment for hotel employees and provide improved and more cost-efficient monitoring of hotel inventory.

CHLA Partners