The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join E Scot Fuller-Beatty, Sr. Account Manager at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he walks you through various strategies of yield management. This presentation will teach you through examples, help you better understand your reports, and even discuss how you can make OTAs work for you.
What do attendees gain:
- Various yield management techniques beyond fluctuating rates
- A better understanding of using yield management in relations to their relationship with OTAs such as Booking.com, Expedia, etc.
- Using the tools they may already have in their PMS to measure the results of the various yield management techniques they test.
- Members - Free
- Non-member - $99
An Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, Scot also keeps busy as a Senior Account Manager with ThinkReservations — a leading property management system, online booking engine, and channel manager for the lodging industry. In his role at ThinkReservations, Scot helps educate owners and lodging staff on ways to fully utilize their PMS to make their businesses more profitable, run more efficiently, and how to tackle emerging trends such as yield management strategies, guest communications, and retargeting techniques.