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CHLA Pushes Back On Abusive Website Tracking Lawsuits

Nearly every hotel website could be a target of the latest wave of California Invasion of Privacy Act (CIPA) lawsuits, with hotels across the state receiving demand letters from Vivek Shah and other plaintiffs’ attorneys alleging routine website tracking tools violate a 1967 wiretapping law. This week, CHLA scored an important advocacy win as Senate Bill 690 advanced out of the Assembly Privacy and Consumer Protection Committee. If enacted, the bill would eliminate the ability to sue for certain CIPA “pen register” claims and apply retroactively to cases filed on or after January 1, 2025, providing meaningful relief from these abusive lawsuits. CHLA will continue leading the fight on behalf of California’s lodging industry and will keep you informed. If your hotel has received a CIPA-related demand letter or lawsuit please let us know so we can provide available resources and support.