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California Tourism Month Highlights Industry Strength

With California Tourism Month approaching in May, new data from the 2025 Economic Impact of Travel report shows California remains the nation’s top tourism economy, generating $158.9 billion in visitor spending, $13.6 billion in tax revenue, and supporting 1.2 million jobs. Even amid a challenging national environment, California outpaced the U.S. in key areas like hotel demand, underscoring the sector’s resilience. With continued growth expected and major global events ahead, now is the time for industry stakeholders to share this story and leverage the official toolkit (linked below) to highlight travel’s value in our communities.