Beyond Getting Sued: How Hospitality Businesses Can Increase Bookings and Boost SEO with ADA Compliant, Accessible Websites

ADA compliant/accessible website – what does that mean and why should you care? Having your website be accessible (ADA compliant) not only helps you avoid ADA lawsuits, it increases bookings, boosts SEO, improves your property’s reputation, and uplevels your DEI (diversity, equality & inclusion). This webinar will show you how to lean into the opportunity that website accessibility presents for hoteliers.

In this presentation, Accessibility Expert Denise Páne will take you on an interactive and enlightening journey of what “accessible” means in the online world, how to achieve it, the ROI of website accessibility, the risks of ignoring it, and why simply adding an accessibility toolbar to your website is not sufficient to protect you from lawsuits.

Why this topic is essential knowledge:

• There are 1 billion people worldwide who have a disability.
• Everyone deserves equal access to the web and the info and opportunities it provides.
• 71% of websites are not accessible to people with disabilities.
• All websites, unless private (password protected), are required to be accessible.
• There is huge ROI to having an accessible site.
• Legal penalties for non-accessible sites run $50K+.
• $5000 in tax credits for businesses that address website accessibility.
• Accessibility is socially responsible.

Benefits attendees will take away:

1. Relieving the sense that accessibility is something too huge or too confusing to deal with.
2. Empowered and motivated to move forward with accessibility for their site.
3. Sleeping better at night knowing they can greatly reduce their risk of lawsuit.
4. Strategy to increase bookings and profits.
5. Knowledge of how accessibility improves SEO.
6. The ability to greatly uplevel their CSR (corporate social responsibility) and DEI (diversity, equity and inclusion) policies overnight.

My Employee Just Switched Genders, Now What?

The rights of transgender persons have been in the spotlight as of late. This presentation will address what it means to be transgender and how a person may change his or her gender under California law. It will also cover the legal and practical issues involved in managing transgender employees including restroom use and reactions of other employees.

Maximizing The Total Guest Revenue Potential With Mobile Technology

While the hotel labor market remains uncertain, travel demand continues to rise, and guests are expecting enhanced service, unique experiences, and a hyper-personalized guest journey. In this webinar, we’ll show how innovative hoteliers can capitalize on mobile technology to maximize revenue across every stage of the guest journey, while also delivering the service and personalization that guests crave. In this webinar, learn how:

– A cloud-native and mobile PMS can boost core revenue by delivering mobile flexibility to manage rates and restrictions anywhere on the planet;
– Mobile and kiosk-based self check-in can boost ancillary revenue by sending automated, targeted offers for room upgrades and amenities;
– Expanding asset classes to include day-use/hourly rates can help hotels cater emerging market segments such as remote workers and leisure travelers;
– A cloud PMS with an open-API architecture can create seamless integrations with other revenue-boosting platforms.

Hotels can maximize total revenue, and add real value to the guest experience, by optimizing revenue at every stage of the guest journey, from booking to post-stay. This webinar will show how a mobile PMS can lay the foundation to this holistic, revenue-centric approach, by boosting both core and ancillary revenue, and by acting as the heart of a revenue-optimizing tech stack. Sign up today!

How Guest Messaging Drives Loyalty, Higher Survey Scores, and Direct Bookings

The pandemic introduced and accelerated new tech in the hospitality world. Some things, like social distancing and amenities reservations, (hopefully) will fall by the wayside. Other innovations— specifically digital messaging—are likely here to stay.

High-touch service is becoming more important than ever across every service level. More than ever, hoteliers compete on experience to win business and loyalty. Imagine there were a way to guarantee a “perfect 10” guest experience every time. With messaging, service teams uncover issues before guests check out by giving guests a direct and frictionless line of communication.

In this webinar, we’ll introduce the fastest-growing category of hotel tech—guest messaging. You’ll learn how messaging drives loyalty for hotels, increases survey scores, and increases direct bookings.

Hotel Masterclass: How to Make or Break Employee Retention

Last year, millions of hourly employees quit their jobs in search of new opportunities. This year, businesses face an uphill battle to retain their employees amid staff shortages and heightened competition for talent.

So, what if you could uncover what motivates thousands of hospitality workers, what they want from businesses like yours, and how you can retain them for the long haul?

In our webinar, we’ll discuss findings from Deputy’s 2022 State of Shift Work Report and their survey of 3,000 hourly workers. We’ll explore major hospitality work trends and how your business can retain team members despite the current workforce challenges.

Key takeaways:

1. Discover what motivates shift workers and what doesn’t
2. Learn how to foster a safer, healthier, happier workplace
3. Industry trends employers can’t ignore

Post-COVID Recovery: How to Beat Inflation and Grow

The hotel and lodging industry has been going through a lot of turmoil and changes during the pandemic, with more challenges to come starting with post-covid preparations. In the re-opening stage, hotels will need to balance regulatory compliance, staffing issues and inflation while driving growth and profitability. To tackle the limitations of new restraints, hotels need to look at their business on a bigger scale and should start by improving existing procedures to reduce cost and increase efficiency. Technology adoption by utilizing cloud and data science technologies is one way to augment resources to face post-pandemic recovery challenges. Sign up today and learn how an enterprise solution can help hotels grow revenues and control costs.

Google This: “How to Turn $1,000 into $25,000”

Everyone wants their marketing dollars to work for them but, oftentimes, we drop the ball when it comes to measuring the return on investment. Google Hotel Ads debuted in late 2020 for the independent lodging industry but, if you were like many of us, you may have missed it because of the pandemic. Don’t despair, in this session, we’ll learn about how Google Hotel Ads work and how your #BookDirect strategy could benefit. We’ll discuss real case studies of businesses that have turned $1,000 into $25,000 or more!

Struggling with staffing? A workshop on staffing, retention, H-2B and J-1 visas, and Seasonal Connect

Seasonal staffing struggles have turned into a year-round nightmare.  We are so excited to share a real solution with our members – Seasonal Connect! 

This webinar will dive into California organizations’ staffing struggles and issues, explore ideas surrounding retention, discuss novel ideas and solutions, and then provide an update on the world of staffing with international workers.  We will discuss J-1 and H-2B visa strategies and best practice.  

We will discuss everyone’s staffing and retention pain with a focus on solutions.  This will be done through discussions, breakout sessions, and case studies.  The webinar will highlight a real solution to your staffing struggles – Seasonal Connect.  

Seasonal Connect is a software platform that is revolutionizing the staffing and operational struggles of seasonal organizations.  Seasonal Connect features a robust opposite-season and same-season employer search, an opportunity for seasonal workers (American and international) to apply for jobs, housing and daily transportation assistance, and inclusion into a community of seasonal organizations for help, support, networking, recruiting, and assistance for one another.  

Join Keith Pabian and Carly Eglin of Seasonal Connect and Pabian Law for an overview of Seasonal Connect and a discussion of how it can be helpful to California’s lodging and tourism industry.  This webinar is not to be missed if your organization employs seasonal workers – including Americans and foreign nationals – or is generally struggling with staffing.  

New Year, New Laws: Session 2

About CHLA’s New Year, New Laws Webinar Series – 

CHLA invites you to join us for an informative two-part program covering vital legislative and legal updates impacting hoteliers across the State of California. In this two-part series, Jeff Thurrell, Partner at Fisher Phillips will analyze significant new legislation and case law updates on everything from employee benefits to wage theft.   

Don’t forget to register for the First Session of CHLA’s New Year, New Laws webinar series, which covers new laws and how they apply to your business. 

REGISTER HERE

Cost: Members $29  / Non-members $49

Part 2 Description –  

The law is always changing but, sometimes, it is difficult to find accurate information about the changes before it’s too late. Cut through the noise and learn about new employment case law developments that will impact how you operate. Additionally, in this session, we will provide you with the most up to date COVID-19 laws as they pertain to Hoteliers’ obligations.

New Year, New Laws: Session 1

About CHLA’s New Year, New Laws Webinar Series – 

Registration will close at 12pm on Feb 1, 2022. Registration confirmations and attendee links for same day registrants will be delivered at 1pm on the day of the event. 

CHLA invites you to join us for an informative two-part program covering vital legislative and legal updates impacting hoteliers across the State of California. In this two-part series, Jeff Thurrell, Partner at Fisher Phillips will analyze significant new legislation and case law updates on everything from employee benefits to wage theft. 

Don’t forget to register for the Second Session in our New Year, New Laws webinar series, which includes a discussion about key lawsuits that changed existing law and how COVID-19 has shaped the employment landscape. 

Part 1 Description –  

Whether you are hiring, firing, or simply managing payroll, new California laws will continue to change how you do business in 2022. Join CHLA and our partners at Fisher Phillips for our New Year, New Laws webinar series to learn about legislation which has a direct impact on your business operations.  

Legislation to be covered in Part 1 focuses on new legislation and how the rules will affect employers – 

• AB 1003 Criminal Liability for Intentional Unpaid Wages - Makes intentional wage theft a crime of grand theft

• AB 1033 – CFRA “Parent-in-Law” - Follow-up to SB 1383 from last year – expands “family member to include parents-in-law” 

• AB 1506/AB 1561 Independent Contractors - Expansion of some of the AB 5 (ABC test) exemptions 

• SB 62 – Garment Manufacturing - Expands joint liability for wage violations for any business in the garment industry supply chain 

• SB 321 Workplace Safety and Household Domestic Services - Cal/OSHA advisory committee for policies to protect the health and safety of privately funded household domestic service employees 

• SB 331 “Silenced No More Act” Extension - Follow-up to SB 820 (which banned NDAs in settlement agreements for claims of sex discrimination or harassment) 

• SB 606 New Cal/OSHA Penalties - Creates two new categories of violations that carry the same penalty as “willful” or “repeat” violations

• SB 639 Subminimum Wage - Looks to phase out the subminimum wage certificate program by 2025 

• SB 646 PAGA Exemption for Unionized Janitorial Employers - Follows previous similar legislation that exempted unionized construction employers from PAGA

• AB 654 COVID-19 Exposure and Notification - Follow-up bill to AB 685

• SB 657 Electronic Documents – Employers may distribute employee information by email

• SB 762 Arbitration - Follow-up measure to SB 707 from 2019

How Payment Automation Relieves Staffing Issues

It’s more crucial than ever for hoteliers and management companies to be focused on occupancy, service and guest experience—and not be bogged down trying to stay afloat in the business office. During the pandemic, people had begun talking less about aspirational technologies and improvements and more about practical matters that could withstand the current climate. Tools such as cloud-based networks, video chats, finance automation, virtual private networks, and network security software were no longer a luxury—they were a necessity.

This webinar provides an overview of the current staffing crisis and the tools available to help mitigate the fallout.

Learning Objectives:
– A discussion of the contributing factors and magnitude of staffing challenges nationally
– Best practices for creating a business continuity plan
– What is Payment Automation and how does it benefit me?
– Perspectives on the future of administrative staffing and business office procedures
– Strategic resource use in the accounting department

Build Your Best Team: Attracting and hiring top hospitality talent in a post-pandemic labor market

Businesses across all industries are facing a hiring crisis — and hospitality is feeling this harder than most. Consumers are looking to spend their savings and stimulus and organizations are looking to hire fast in order to keep up with this demand. But many are struggling to find applicants for their open roles, making it impossible for them to staff up at the rate they’d like to.

Based on a recent Hireology survey of more than 5,000 job seekers, this webinar digs into exactly what today’s job seekers are looking for. It then translates the data into the steps your hotel can take now in order to get in front of top job seekers and win in today’s tough hiring market.

Presentation Deck