Property Taxes in a COVID-Impacted Hotel World

An informative webinar around COVID’s impact on Property Taxes for lodging properties in California

• Navigating the California Property Tax System
• Prop 13 and Prop 8 Appeals as a method towards obtaining property tax savings
• Calamity Assessment Appeals for potential savings – an unproven opportunity for relief
• Appraisal of Lodging Properties – Cost, Market and Income Approaches
• Other avenues for Property Tax Savings in California
  • Direct Assessments
  • Cap Ex vs. Deferred Maintenance
  • Cost Seg for Property Taxes on New Construction

Members Free | Nonmembers $149.00

Rehiring and Attracting Employees Post-COVID

California is opening back up and employers need to attract and hire team members during a national employee shortage. Employers need to offer what employees want to attract people to come back to work. Join us as we explore what you should consider when attracting potential new hires, rehiring former employees, and how to understand the current state of employee benefits.

Navigating employee shortages and regulations are always a challenge, but even more so with the pandemic. Fisher Phillips will share legal hazards to watch for during the hiring and rehiring process especially in light of the Recall + Retention Law. Additionally, Petra Risk Solutions will share their interpretation of the ‘state of employee health benefits in California’ and what trends are they seeing. Finally, UnitedHealth Care will share healthcare benefit options you can offer to attract employees and rebuild a strong business. 

Free for Members | $129 for Nonmembers

COVID-19 Update for Meeting Guidance and the NEW Employee Recall Law

Effective April 15th, California hotels are allowed to host meetings and events with attendance limits according to their county’s classification under the Blueprint for a Safer Economy. In this latest session, Lynn Mohrfeld, CAE, CHLA’s President + CEO, brings you the latest information about the changes, policy forecasts, and general operations information. Additionally, attendees will learn about the recall law that was just passed last week and information on vaccination rates, COVID-19 cases, and testing protocols that affect operational capacities under the state’s Blueprint Activity & Business Tiers Chart. 

Hotel Recovery for Cannabis-Serving Destinations: Opportunities for California’s Hotel and Lodging Industry

Are you curious about the emerging segment of cannabis-related travel and tourism? 

Join Brian Applegarth for a 60-minute presentation custom-curated for the members of the California Hotel and Lodging Association. CHLA Members will learn about the ‘cannabis-motivated traveler’ and how to translate this understanding into increased revenues. Learn how to differentiate your brand through cannabis-related strategies. 

All registered attendees will receive:

• Hotel toolkit that includes information about state laws, tips & tricks, and turn key revenue opportunities
• Public facing data reports​​​​​​

Optimizing Your Partnership with Airbnb

In today’s travel landscape it is rare for a property to NOT work with at least one OTA (online travel agency). OTAs give your property additional exposure beyond your website, can put you in front of customers that might not have found you otherwise, and (believe-it-or-not) can be profitable for your business when done right! At ThinkReservations, we’ve learned a bunch of Tips-and-Tricks, along with some Dos-and-Don’ts, to make your listings stand out from the competition on Airbnb. If you’ve been on the fence about using Airbnb, or just want to learn how to optimize your existing relationship, this webinar is for you!

Free for Members | $149 for Non-members

How to Transform a Property Website from a Brochure into a Destination and Grow Direct Bookings

In the early days of the internet, technical SEO ruled and a few travel planning websites dominated the search engines. They used their traffic power to create a business model where they resold their traffic to third party websites in exchange for commissions. The model still exists today, but not because those websites hold the same power as when they first started.

Properties now have the ability to dramatically increase their direct bookings by transforming their website from a brochure into a direct booking asset through content marketing.

In this webinar we will cover a step-by-step process any team can use to begin creating content for their property website to increase website traffic and grow social media followings.

Free for Members | $149 for Nonmembers

Digital Marketing and Hotel Trends for 2021

In this webinar, Milestone digital marketing expert Craig Carbonniere discusses key 2021 digital trends. Hoteliers can use these trends to shape their comprehensive marketing to prepare for hotel recovery.

• Top hotel and macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals

AB 685: COVID-19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace took effect. The measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

State of the Hospitality Market & Intro to Forward STAR

Please join us as presenter Chase Oeser, Senior Business Development Executive with STR, provides an overview of the current State of the Hospitality Market & Intro to Forward STAR. In this session, we will take you through US national performance of the hospitality industry, performance of California and key markets. We will finish up leaning more about STR’s exciting Forward STAR product launch in North America – gain insights into the value of forward-looking data and how to start participating.

AB 685 – COVID19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace will officially take effect. This measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

Top Travel Trends to Attract More Guests in 2017

Join this educational webinar specifically geared for your California B&B! We’ll discuss the top travel trends and ideas for attracting more guests to your property in the coming year. We’ll also take a look at today’s different types of travelers such as international, business and leisure and how you can creatively charm each one. Lastly, we’ll examine the best amenities to offer your guests and how utilizing online travel agents can help boost your placement and ranking.

Registration Fee:

• Members – Free
• Non-member – $99