How to Transform a Property Website from a Brochure into a Destination and Grow Direct Bookings

In the early days of the internet, technical SEO ruled and a few travel planning websites dominated the search engines. They used their traffic power to create a business model where they resold their traffic to third party websites in exchange for commissions. The model still exists today, but not because those websites hold the same power as when they first started.

Properties now have the ability to dramatically increase their direct bookings by transforming their website from a brochure into a direct booking asset through content marketing.

In this webinar we will cover a step-by-step process any team can use to begin creating content for their property website to increase website traffic and grow social media followings.

Free for Members | $149 for Nonmembers

Digital Marketing and Hotel Trends for 2021

In this webinar, Milestone digital marketing expert Craig Carbonniere discusses key 2021 digital trends. Hoteliers can use these trends to shape their comprehensive marketing to prepare for hotel recovery.

• Top hotel and macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals

AB 685: COVID-19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace took effect. The measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

State of the Hospitality Market & Intro to Forward STAR

Please join us as presenter Chase Oeser, Senior Business Development Executive with STR, provides an overview of the current State of the Hospitality Market & Intro to Forward STAR. In this session, we will take you through US national performance of the hospitality industry, performance of California and key markets. We will finish up leaning more about STR’s exciting Forward STAR product launch in North America – gain insights into the value of forward-looking data and how to start participating.

AB 685 – COVID19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace will officially take effect. This measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

Top Travel Trends to Attract More Guests in 2017

Join this educational webinar specifically geared for your California B&B! We’ll discuss the top travel trends and ideas for attracting more guests to your property in the coming year. We’ll also take a look at today’s different types of travelers such as international, business and leisure and how you can creatively charm each one. Lastly, we’ll examine the best amenities to offer your guests and how utilizing online travel agents can help boost your placement and ranking.

Registration Fee:

• Members – Free
• Non-member – $99