Past Conference

2022 Crystal Ball Conference

Thursday, August 25, 2022 6:00 pm - 3:00 am

The Westin Verasa Napa

1314 Mckinstry Street

Napa 94559, United States

California hotels are recovering as guests, employees and events re-embrace travel. We, however, are not recovered. How long it takes to return to pre-pandemic levels depends on the decisions of owners, brands and general managers like you. It also depends on lessons learned from this health and financial crisis. The California Hotel & Lodging Association welcomes your participation in the exclusive Crystal Ball 2022 conference that will explore recovery strategies for California properties, the pandemic’s long-term impact on travel and how emboldened legislative and regulatory bodies may be. Meet with fellow engaged hoteliers, management companies and owners to learn how hospitality is being reshaped and restored. Crystal Ball 2022 is a must-attend for the critical knowledge and insights that will define the future of California hotels.

A followup from the 2022 Crystal Ball Conference

Thank you to the many hospitality professionals who made it out to this year’s Crystal Ball Conference and helped make it another great success! For those looking for information presented during the event, we are hosting a composite powerpoint of slides from this fantastic event. Thanks again for attending, we can’t wait to see you again next year!

Take a look at Past Crystal Ball Conferences.

Conference Fees:
  • Hotel Attendees – $499 CHLA Members / $699 Non-members
Sponsorship Opportunities:
  • $2,400 – Vendor attendance includes sponsor logo on the website, in the program, attendee mailing list, flyer in the attendee packet, and a speaker introduction, based on availability.
Other sponsorships available:
  • $1,000 – Break Sponsor
  • $3,000 – Lunch Sponsor
  • $5,000 – Dinner Sponsor
  • In-Kind – Attendee Gift
  • In-Kind – Sponsor a Wine Tasting Experience

Contact Jennifer Flohr at with any questions. We are open to new and creative customized sponsorships.

Search Events