A Guest Searched for Your Hotel. Who Got the Booking?

When a guest searches for your hotel by name, they’ve already decided where they want to stay. But before they book, third-party booking sites can appear in their path, compete for that guest, and turn what should have been a direct booking into a commissioned reservation.

New research from Operto analyzed 1.1 million predatory OTA ads targeting 204,000 hotels worldwide, revealing just how widespread this practice has become.

Join Operto CEO Tim Major and Chief Product Officer Adam Hert for a practical look at how predatory OTAs intercept hotel demand, what this means for guests and direct bookings, and how hoteliers can identify what may be happening with their own property. We’ll share new research, show what this looks like live, walk through practical steps hotels can take themselves, and demonstrate how technology can continuously monitor and address the problem.

The discussion will include insights specifically relevant to California hoteliers, followed by an open question and answer session.