Past Seminar

Certification in Hotel Industry Analytics (CHIA) Instructor-Lead Certification Course

Virtual Instructor-Lead Course

Become CHIA Certified!

As an exclusive California Hotel & Lodging Association offer, this renowned certification is available at discounted price of only $395 (normally $495). This includes online sessions lead by a senior STR trainer, all materials and the online exam following the workshop. 

For those that qualify, the AHLA Foundation is generously providing scholarships which further lowers your price to just $95. See right sidebar for details.

Workshop Dates: Tuesdays, April 25th to May 23rd (five sessions), 1:00-3:00 p.m. PST

About the CHIA: As the only analytics-focused certification for hotel and tourism industry professionals, CHIA provides thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. CHIA recipients demonstrate an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening the doors to future career opportunities.

The CHIA is perfect for industry professionals, such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers and research staff from a variety of organizations:

  • Hotel companies and hotels
  • Management companies and owners
  • Tourism/travel organizations
  • Hotel associations
  • Convention and visitor bureaus
  • Developers, consultants, and appraisers
  • Accounting and financial firms
  • Hotel-related vendors
  • Other organizations serving the hotel industry
Workshop Schedule & Session Topics

Workshop training materials will be provided to attendees in advance.

  • April 25th – Introduction to the CHIA and U.S. Hotel Industry Update (with added emphasis on California)
  • May 2nd – Hotel Industry Analytical Foundations
  • May 9th – Hotel Math Fundamentals, the metrics used by the hotel industry
  • May 16th – Improving Property Performance using STAR Data
  • May 23rd – Analyzing Market Performance using STR Industry Data

Register Now

The registration deadline has been extended to April 21st.  Space is limited, so be sure to sign up soon!


For additional questions, please email or call 916-444-5780.


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