How to Transform a Property Website from a Brochure into a Destination and Grow Direct Bookings
Tuesday, May 11, 2021 5:00 pm - 6:00 pm
In the early days of the internet, technical SEO ruled and a few travel planning websites dominated the search engines. They used their traffic power to create a business model where they resold their traffic to third party websites in exchange for commissions. The model still exists today, but not because those websites hold the same power as when they first started.
Properties now have the ability to dramatically increase their direct bookings by transforming their website from a brochure into a direct booking asset through content marketing.
In this webinar we will cover a step-by-step process any team can use to begin creating content for their property website to increase website traffic and grow social media followings.
Free for Members | $149 for Nonmembers