Digital Marketing and Hotel Trends for 2021

In this webinar, Milestone digital marketing expert Craig Carbonniere discusses key 2021 digital trends. Hoteliers can use these trends to shape their comprehensive marketing to prepare for hotel recovery.

• Top hotel and macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals

California Lodging Investment Conference

The California Lodging Investment Conference (CLIC) bring’s together lodging professionals in California for one day of learning, professional development, and networking. 

Download the 2021 CLIC agenda here.

Crystal Ball Conference

California hotels are seeing some economic light at the end of the long pandemic tunnel. How the industry recovers – and how long it takes – depends on the decisions of owners, brands and general managers like you. It also depends on lessons learned from this health and financial crisis. The California Hotel & Lodging Association proudly welcomes you to participate in the exclusive Crystal Ball 2021 conference that will explore recovery strategies for California properties, the pandemic’s long-term impact on travel and how emboldened legislative and regulatory bodies may be. Meet with fellow engaged hoteliers, management companies and owners to learn how hospitality is being reshaped and restored. Crystal Ball 2021 is a must-attend for the critical knowledge and insights that will define the future of California hotels.

EVENT COVID-19 SAFETY UPDATE

We hope you will join us in person on August 26th in Napa. In light of the increases in COVID-19 cases here in California we are taking some steps to ensure our conference attendees, presenters, staff and others remain safe and healthy.

We are requiring that when indoors, face coverings will be required for all conference attendees in doors at the event regardless of vaccination status. And in response to the spike in cases due to the delta variant, we are asking that you either show proof of vaccination or get tested within 72 hours prior to attending. After registering for the event, you will be asked to complete a COVID-19 Compliance Form that will ask you to select if you are going to show proof of vaccination or negative test results upon arriving at the event, and that you also agree to refrain from attending the event if you are experiencing any symptoms associated with COVID-19.

Conference Fees:

• Hotel Attendees – $249 CHLA Members / $499 Non-members
• Vendor Attendees – $399 CHLA Members / $699 Non-members

Sponsorship Opportunities:

• $2,499 – Attendance for two and Includes sponsor logo on the website, in the program, attendee mailing list and the possibility to introduce a speaker (first-come, first-serve). Flyer in attendee packets.
• $1,499 – Attendance for one and includes sponsor logo on the website & in the program, attendee mailing list and flyer in attendee packets

Other sponsorships available:

• $1,000 – Sponsor a Signature Drink Named after your Company or Product
• $5,000 – Reception Sponsor
• $2,500 – Lunch Sponsor
• $500 – Confirmation Email Banner
• $300 – Ad in Outbound Promotional Emails
• Sponsor Bocci Ball Games/Prizes During the Reception
• Sponsor a Wine-Tasting Experience

Contact Jennifer Flohr at jennifer@calodging.com with any questions. We are open to new and creative customized sponsorships.

AB 685: COVID-19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace took effect. The measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

CHLA Board of Directors Meeting

This meeting will take place via zoom. More details coming soon. 

Legislative Action Summit

CHLA is Pleased to Announce our VIRTUAL 2021 Legislative Action Summit

In 2020, CHLA was forced to cancel our Legislative Action Summit to respect state lockdown orders and pandemic response. After a fast-paced year of advocacy, we are pleased to host the 2021 Legislative Action Summit through a virtual forum. This forum will include updates about CHLA priorities, information about the general sentiment of government officials and agencies, and provide opportunities for you to connect with your elected officials to advocate for the issues that matter most. Last year ushered in unprecedented economic devastation across the state and legislators are struggling to cut through the noise and find how to support the most affected, help us guide legislators to the tools our industry needs to recover. 

The stakes have never been higher and the urgency never greater, don’t miss out on a chance to help shape the future of hospitality.

The California Lodging Industry Legislative Action Summit is a unique legislative outreach and communication event produced by the California Hotel & Lodging Association. Each year, CHLA members from around the state gather in Sacramento (virtually this year) for presentations on legislative and regulatory issues and visit with their local Assembly Members and Senators to discuss key policy measures.

In its 20th year, this event provides those individuals and companies which work with and support California’s lodging industry, a way to help increase the influence of the lodging industry on policy makers.

Summit activities include a Legislative Issues Briefing on the most significant topics affecting California’s lodging industry, national updates from AHLA and AAHOA, and virtual lobbying sessions with legislators and their staff.

State of the Hospitality Market & Intro to Forward STAR

Please join us as presenter Chase Oeser, Senior Business Development Executive with STR, provides an overview of the current State of the Hospitality Market & Intro to Forward STAR. In this session, we will take you through US national performance of the hospitality industry, performance of California and key markets. We will finish up leaning more about STR’s exciting Forward STAR product launch in North America – gain insights into the value of forward-looking data and how to start participating.

AB 685 – COVID19 Notification Requirement & How to Avoid a $25,000 Mistake

On January 1, 2021, legislation that requires employers to provide notice of COVID-19 cases in the workplace will officially take effect. This measure, Assembly Bill 685 (Reyes, 2020), expands Cal/OSHA’s authority to issue Orders Prohibiting Use (OPU), otherwise known as ‘Stop Work Orders’, for workplaces that pose a risk of an “imminent hazard” relating to COVID-19, i.e., hazards threatening immediate and serious physical harm. It also requires businesses to notify workers who were on the premises with the person who has COVID-19 within one business day of notice of infection. That notice shall tell workers what type of sick leave they may be eligible for and the disinfection plan for the worksite. If three workers test positive within 14 days, the employer must report to local public health department.  

2021 New Year, New Laws Virtual Seminar

Are you ready for 2021?

The legal landscape in California continues on a change at light speed and with a year like 2020 behind us, it is important to be prepared for what 2021 might bring. Mark your calendars and plan to join us virtually for our New Year, New Laws seminar in January. A lot of things have changed in 2020, but hoteliers still need to be up-to-date on the latest changes of the law. Join us on January 11th at 9:00 am for the unveiling of this year’s New Year, New Laws Seminar. Now a virtual event, the following sessions will be available for on-demand delivery beginning on January 11th and a live Q&A with the presenters will be held on Friday, January 15th at 10:00 am.

On-demand Sessions:

• California Employee Handbook Changes for 2021, presented by Jennifer Shaw, Shaw Law Group, PC
• Laws Passed to Address COVID-19, presented by Samantha Saltzman, Fisher Phillips
• New Legislation from 2020 That Could Impact Your Business, presented by Jeff Thurrell, Fisher Phillips
• Key Employment Law Cases from 2020, presented by Jason Geller, Fisher Phillips
• Debt Financing Issues During COVID-19, presented by Mitch Miller, Miller Law Group, PC
• AB 685 – COVID19 Notification Requirement & How to Avoid a $25,000 Mistake, presented by Del Ross, Hotel Effectiveness

The event will go live on January 11th. On-demand sessions will be accessible for registrants to view until January 31, 2021. Registration to attend is $79.00 for members and $129.00 for non-members.

2021 Virtual InnSpire Conference & Marketplace – On-Demand

The 2021 InnSpire Conference & Marketplace is VIRTUAL and available ON-DEMAND!

Since your safety is our top priority, CABBI’s InnSpire Conference & Marketplace is now available online with on-demand educational sessions. Over two dozen pre-recorded educational session will be available until June 30, 2021, meaning you will be able to view them on your own time, at their your own pace, and as many times you want!

VENDOR MARKETPLACE GALLERY

Our award-winning marketplace is virtual as well. There is a dedicated marketplace for our vendors. While you won’t be able to walk the marketplace floor, our marketplace gallery is set up with a listing for each vendor with company details, videos, contact information and more. Be sure to take a look at the gallery and contact our vendors to schedule a meeting or to get a demonstration of their products or services.

Dream of owning your own inn?

If you are considering buying or opening you own inn, then CABBI’s Innkeeping As a Profession (IAP) Workshop is for you. Since running a property is more than serving breakfast, this is the perfect conference for you and it’s now available on-demand! Hear are from experts in their field about the ups and downs about owning an inn and what to look for when purchasing or buying your own inn and more. All Innkeeping as a Profession registrations also include access to the InnSpire Conference workshops.