Leveraging your PMS and Channel Manager to Strengthen Your Distribution Strategy

Are you getting the most out of your tech stack to drive new business, win more reservations, and cultivate happy guests? Join Cloudbeds for an insightful conversation on the impact that a powerful PMS paired with a robust Channel Manager can have on the guest journey as well as your bottom line. With the right technology and a few core strategies, lodging businesses can easily increase revenue, save on time and labor costs, and enable increased guest satisfaction.

In this webinar, you will learn:

– How to build a channel mix of OTAs that helps you maximize your visibility and bookings
– How to win more direct business through strategic rate plans
– How to monitor market demand and get ahead of your competition through dynamic pricing
– How to win guest loyalty (without needing a points program)
– Plus all the modern tools you can use to execute these strategies efficiently and cost-effectively

Join Jacqueline Maloney for a discussion on distribution and operational tactics and strategies, backed by exclusive consumer insights, that give you a sneak peek into how Cloudbeds is revolutionizing hospitality management for thousands of properties worldwide.

Access Control Trends for Hoteliers

The key to any successful technology is removing pain points for the user while making any processes easier and more efficient. Streamlining property operations and enhancing the guest experience is the end goal for any hotel technology solution. It’s no different for door locks and security.

It’s about utilizing the most advanced technologies available to accomplish the aforementioned objectives. The next technology for door locks will be solutions that streamline the check-in process to benefit both hoteliers and guests, and as door lock innovation continues to advance, they will incorporate more user-friendly and robust technologies.

The more intelligence that is built in a lock system, the more operators learn about their hotel, the guest experience and the lock’s performance. The usage profile of each lock provides data that supports better decision-making. It can also help reduce operator maintenance costs and improve customer satisfaction. Hotels also will need a mobile-access system that complements the security features that already exist in hotel locks, such as access permissions and audit trails.

We will cover these and other key topics to ensure you are informed as to the latest trends in hotel access control and have the help you need to future-proof your access control system.

Beyond Getting Sued: How Hospitality Businesses Can Increase Bookings and Boost SEO with ADA Compliant, Accessible Websites

ADA compliant/accessible website – what does that mean and why should you care? Having your website be accessible (ADA compliant) not only helps you avoid ADA lawsuits, it increases bookings, boosts SEO, improves your property’s reputation, and uplevels your DEI (diversity, equality & inclusion). This webinar will show you how to lean into the opportunity that website accessibility presents for hoteliers.

In this presentation, Accessibility Expert Denise Páne will take you on an interactive and enlightening journey of what “accessible” means in the online world, how to achieve it, the ROI of website accessibility, the risks of ignoring it, and why simply adding an accessibility toolbar to your website is not sufficient to protect you from lawsuits.

Why this topic is essential knowledge:

• There are 1 billion people worldwide who have a disability.
• Everyone deserves equal access to the web and the info and opportunities it provides.
• 71% of websites are not accessible to people with disabilities.
• All websites, unless private (password protected), are required to be accessible.
• There is huge ROI to having an accessible site.
• Legal penalties for non-accessible sites run $50K+.
• $5000 in tax credits for businesses that address website accessibility.
• Accessibility is socially responsible.

Benefits attendees will take away:

1. Relieving the sense that accessibility is something too huge or too confusing to deal with.
2. Empowered and motivated to move forward with accessibility for their site.
3. Sleeping better at night knowing they can greatly reduce their risk of lawsuit.
4. Strategy to increase bookings and profits.
5. Knowledge of how accessibility improves SEO.
6. The ability to greatly uplevel their CSR (corporate social responsibility) and DEI (diversity, equity and inclusion) policies overnight.

2022 SAFE Seminar

In the wake of a global pandemic, guests, employees and communities demand hoteliers offer the very best in health, safety and security measures. CHLA’s SAFE Seminar is a must-attend event which promises to update participants on active shooter procedures and essential de-escalation techniques. SAFE is planned by hotel security professionals for hotel security professionals. Our seminar will feature critical updates about best practices, protecting facilities, and alleviating workplace tensions – all key to hosting a safe and secure environment. Attendees will also receive the Lodging Security Officer Program for free and be able to get their Certified Lodging Security Officer (CLSO) certification! 

DHS Active Shooter    HSIN Basic Fact Sheet

SAFE PowerPoint   NCRIC Private Sector Program Fact Sheet

My Employee Just Switched Genders, Now What?

The rights of transgender persons have been in the spotlight as of late. This presentation will address what it means to be transgender and how a person may change his or her gender under California law. It will also cover the legal and practical issues involved in managing transgender employees including restroom use and reactions of other employees.

Maximizing The Total Guest Revenue Potential With Mobile Technology

While the hotel labor market remains uncertain, travel demand continues to rise, and guests are expecting enhanced service, unique experiences, and a hyper-personalized guest journey. In this webinar, we’ll show how innovative hoteliers can capitalize on mobile technology to maximize revenue across every stage of the guest journey, while also delivering the service and personalization that guests crave. In this webinar, learn how:

– A cloud-native and mobile PMS can boost core revenue by delivering mobile flexibility to manage rates and restrictions anywhere on the planet;
– Mobile and kiosk-based self check-in can boost ancillary revenue by sending automated, targeted offers for room upgrades and amenities;
– Expanding asset classes to include day-use/hourly rates can help hotels cater emerging market segments such as remote workers and leisure travelers;
– A cloud PMS with an open-API architecture can create seamless integrations with other revenue-boosting platforms.

Hotels can maximize total revenue, and add real value to the guest experience, by optimizing revenue at every stage of the guest journey, from booking to post-stay. This webinar will show how a mobile PMS can lay the foundation to this holistic, revenue-centric approach, by boosting both core and ancillary revenue, and by acting as the heart of a revenue-optimizing tech stack. Sign up today!

2022 Crystal Ball Conference

California hotels are recovering as guests, employees and events re-embrace travel. We, however, are not recovered. How long it takes to return to pre-pandemic levels depends on the decisions of owners, brands and general managers like you. It also depends on lessons learned from this health and financial crisis. The California Hotel & Lodging Association welcomes your participation in the exclusive Crystal Ball 2022 conference that will explore recovery strategies for California properties, the pandemic’s long-term impact on travel and how emboldened legislative and regulatory bodies may be. Meet with fellow engaged hoteliers, management companies and owners to learn how hospitality is being reshaped and restored. Crystal Ball 2022 is a must-attend for the critical knowledge and insights that will define the future of California hotels.

A followup from the 2022 Crystal Ball Conference

Thank you to the many hospitality professionals who made it out to this year’s Crystal Ball Conference and helped make it another great success! For those looking for information presented during the event, we are hosting a composite powerpoint of slides from this fantastic event. Thanks again for attending, we can’t wait to see you again next year!

Take a look at Past Crystal Ball Conferences.

Conference Fees:

• Hotel Attendees – $499 CHLA Members / $699 Non-members

Sponsorship Opportunities:

• $2,400 – Vendor attendance includes sponsor logo on the website, in the program, attendee mailing list, flyer in the attendee packet, and a speaker introduction, based on availability.

Other sponsorships available:

• $1,000 – Break Sponsor
• $3,000 – Lunch Sponsor
• $5,000 – Dinner Sponsor
• In-Kind – Attendee Gift
• In-Kind – Sponsor a Wine Tasting Experience

Contact Jennifer Flohr at jennifer@calodging.com with any questions. We are open to new and creative customized sponsorships.

Hotel Council of San Francisco’s 6th Annual Women in Leadership Forum

2022 Greater Los Angeles Area Hotel Conference & Trade Show

This May, CHLA and AAHOA will hold the Greater Los Angeles Area Hotel Conference & Trade Show at the Hilton Los Angeles Airport. This successful one-day conference and trade show includes educational sessions, lunch with a general session, and an industry-leading trade show.

Watch the video for a recap of our 2021 Northern California event.

2022 Northern California Hotel Conference & Trade Show

This May, CHLA and AAHOA will hold the annual Northern California Hotel Conference & Trade Show at the Doubletree San Jose. This successful one-day conference and trade show includes educational sessions, lunch with a general session, and an industry-leading trade show. 

Watch the video for a recap of our 2021 event.

2022 Southern California Hotel Conference & Trade Show

CHLA and AAHOA have partnered to bring the largest one-day conference and trade show in Southern California to the Town and Country Resort in San Diego. Each year over 450 hoteliers attend this special event to get educated on a variety of industry topics and to attend the trade show to see and buy the latest new products and services. 

How Guest Messaging Drives Loyalty, Higher Survey Scores, and Direct Bookings

The pandemic introduced and accelerated new tech in the hospitality world. Some things, like social distancing and amenities reservations, (hopefully) will fall by the wayside. Other innovations— specifically digital messaging—are likely here to stay.

High-touch service is becoming more important than ever across every service level. More than ever, hoteliers compete on experience to win business and loyalty. Imagine there were a way to guarantee a “perfect 10” guest experience every time. With messaging, service teams uncover issues before guests check out by giving guests a direct and frictionless line of communication.

In this webinar, we’ll introduce the fastest-growing category of hotel tech—guest messaging. You’ll learn how messaging drives loyalty for hotels, increases survey scores, and increases direct bookings.