CHLA State and Local Update

Join Lynn Mohrfeld, CHLA’s President & CEO, for an update on the latest state and local issues you need to know. At the state level, this session will cover legislation governing ADA Reform, PAGA Initiatives, Recall and Retention, Resort Fees, 24 Hour Cancellation Mandates, Coastal Golf Resort Regulations and much-much more. At the local level, this session will cover the LA Minimum Wage Ordinance, shifts in San Diego’s political environment, and reforms within San Francisco’s administration.

Google Business Profile

The bread and butter of your Google Travel content begins with a complete and accurate Google Business Profile. 

To access the recording of this webinar, please email monica@calodging.com.

Hotels Hire 2023 – Career Fair

Calling all Los Angeles hotel employers – join us for Hotels Hire! The California Hotel & Lodging Association, Hotel Association of Los Angeles, and the AHLA Foundation, will host this career fair on Thursday, May 18^th at the JW Marriott Los Angeles L.A. Live from 1:00 to 4:00 p.m., including a fireside chat followed by a hiring fair. Students from local community-based hospitality training programs, community colleges, and eager local job seekers are signing up to land a rewarding offer at your hotel!

This is a great opportunity for employers to make their next great hire and provides work-ready candidates the chance to embark on an incredible career journey in the hotel industry.

Employers must pre-register for Hotels Hire and may reserve their spot for nominal fee. Space is limited.

Exhibit tables – $200 for members and $250 for non-members.

EMPLOYEr REGISTRATION

We hope to see you at Hotels Hire Los Angeles!

All California Hoteliers Summit Meeting

Visitors may go up and down, but there’s always one constant in the California hospitality business: the challenges of California’s unique legislative and regulatory climate. CHLA is an advocate for the industry with state and local governments across the state in areas from environmental regulation to taxation and employment rules. You’ll hear from the CEO of CHLA about the successes of 2022 and what’s on the agenda this year, including work with municipalities on the issue of homelessness on our front steps.

All are welcomed, members & non-members

Noon – 12:30 pm – Secure your hotel

12:30 – 1 pm LA Housing Initiative

1:00-2:00 pm  – Only in California: Navigating the Legislative and Regulatory Maze in 2023

Lynn Mohrfeld, President+ CEO, California Hotel & Lodging Association

Meet the Money® 2023

Meet the Money® is the Goldilocks of National Hotel Finance & Investment Conferences – big enough to attract the industry leaders you want to meet with, and small enough to create a friendly and approachable environment for one-on-one networking between speakers, sponsors and attendees.

For more than 30 years, Meet the Money has been a great venue for connecting hotel owners, developers, investors, advisors, consultants, brands, lenders and “unconventional” capital sources, and for finding the silver lining in distress.

Please join us in Los Angeles with about 350 industry leaders for three days of networking, deal-making, and high-level discussions.

Join us this year!

Google Ads vs. Google Hotel Ads

Do you know the difference between Google Ads (PPC) and Google Hotel Ads (GHA)? Are you paying for branded or search phrase Google Ads (or both)? Are you using Google’s free booking link Ads or their paid Ads (or both)? When chosen and set up correctly, this type of paid advertising pays off. However, when not properly planned, you may find yourself stealing from Peter to pay Paul, spending your marketing dollars in all the wrong places. Join us for this informative session to learn why GHA and PPC are so very different when it comes to your bottom line!

To access the recording of this webinar, please email monica@calodging.com.

How to Get California’s New Transparency Laws Right

Join Heather Bussing, California employment attorney, to discuss the new pay equity law, the Pay Transparency for Pay Equity Act. The CA law went into effect on January 1^st and applies to California employers with 15+ full time employees. 

2023 Southern California Hotel Conference & Trade Show

CHLA and AAHOA have partnered to bring the largest one-day conference and trade show in Southern California to San Diego. Each year over 450 hoteliers attend this special event to get educated on a variety of industry topics and to attend the trade show to see and buy the latest new products and services.

Watch the video below for a recap of our 2022 Southern California Hotel Conference & Trade Show.

Certification in Hotel Industry Analytics (CHIA) Instructor-Lead Certification Course

Become CHIA Certified!

As an exclusive California Hotel & Lodging Association offer, this renowned certification is available at discounted price of only $395 (normally $495). This includes online sessions lead by a senior STR trainer, all materials and the online exam following the workshop.

For those that qualify, the AHLA Foundation is generously providing scholarships which further lowers your price to just $95. See right sidebar for details.

Workshop Dates: Tuesdays, April 25^th to May 23rd (five sessions), 1:00-3:00 p.m. PST

About the CHIA: As the only analytics-focused certification for hotel and tourism industry professionals, CHIA provides thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. CHIA recipients demonstrate an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening the doors to future career opportunities.

The CHIA is perfect for industry professionals, such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers and research staff from a variety of organizations:

• Hotel companies and hotels
• Management companies and owners
• Tourism/travel organizations
• Hotel associations
• Convention and visitor bureaus
• Developers, consultants, and appraisers
• Accounting and financial firms
• Hotel-related vendors
• Other organizations serving the hotel industry

Workshop Schedule & Session Topics

Workshop training materials will be provided to attendees in advance.

• April 25th – Introduction to the CHIA and U.S. Hotel Industry Update (with added emphasis on California)
• May 2nd – Hotel Industry Analytical Foundations
• May 9th – Hotel Math Fundamentals, the metrics used by the hotel industry
• May 16^th – Improving Property Performance using STAR Data
• May 23rd – Analyzing Market Performance using STR Industry Data

For additional questions, please email service@calodging.com or call 916-444-5780.

2023 Northern California Hotel Conference & Trade Show

This September, CHLA and AAHOA will hold the annual Northern California Hotel Conference & Trade Show at the Doubletree San Jose. This successful one-day conference and trade show includes educational sessions, lunch with a general session, and an industry-leading trade show.

Watch the video below for a recap of our 2022 Hotel Conferences in Los Angeles and San Jose.

2023 Greater Los Angeles Area Hotel Conference & Trade Show

This August, CHLA and AAHOA will hold the Greater Los Angeles Area Hotel Conference & Trade Show at the Hilton Los Angeles Airport. This successful one-day conference and trade show includes educational sessions, lunch with a general session, and an industry-leading trade show.

Watch the video below for a recap of our 2022 Hotel Conferences in Los Angeles and San Jose.

Real Solutions for Staffing! – Utilizing Seasonal Americans and International Workers

Staffing struggles continue to be one of the biggest issues for lodging properties throughout California and across the country.  Join Seasonal Connect, a proud CHLA partner, to learn how utilizing seasonal Americans and international workers can make your dream of being fully staffed become a reality!

This webinar will help you understand how you can work with opposite-season organizations to transfer American workers between seasons.  This novel staffing approach is being successfully utilized across the country and can truly be a solution to one of your biggest struggles.  Additionally, international workers are being used by so many organizations to fill open positions.  This webinar will help you determine if international workers would be a viable solution for your property.  

Don’t miss this great opportunity to learn how lodging properties nationwide are successfully staffing their properties to fill open positions!