Why “Doing More with Less” is not forever – and what can you do about it

Parminder Batra is the CEO & Co-Founder of TraknProtect. After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, Parminder co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders. Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.

Kurt is a key member of TraknProtect’s  sales leadership team driving sales strategy, management and execution efforts across North America.  Kurt has over 25 years of enterprise technology sales experience, including in personal safety industry and believes in developing long-term business relationships built on trust, respect and empathy to provide customers with not only sophisticated solutions but also greater peace of mind and efficiency through joint problem-solving and close thought partnership.