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100-Year-Old Businesses: Beverly Hills Hotel

Opened in 1912 and predating the city itself, CHLA member the Beverly Hills Hotel served as the foundation around which Beverly Hills grew, evolving from a lone property amid farmland into the heart of a global luxury destination. Its transformation into the iconic “Pink Palace,” led by architect Paul R. Williams in the 1940s, cemented its status as a discreet haven for Hollywood legends while preserving the privacy and timeless character that define its appeal. More than a century later, the hotel continues to thrive by honoring its history, maintaining continuity in its design and culture, and investing in a deeply tenured staff that helps keep the landmark relevant and revered.