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Los Angeles Tourism Launches ‘Start Your World Cup Experience In LA’ Campaign

Los Angeles Tourism has launched a global “Start Your World Cup Experience in LA” campaign, promoting the city ahead of hosting eight matches and 39 days of fan events. The campaign targets major domestic and international markets through TV, digital media, and partnerships with airlines. Highlights include activations in London, Australia, Mexico, and South Korea. A multilingual online hub will help visitors plan trips, explore neighborhoods, and visit official Fan Zones. Officials say the effort aims to showcase LA’s culture while supporting local businesses that rely on tourism.