Alliah Sheta

Alliah Sheta is a Program Director for UnitedHealth Group (UHG) and has been with the company since July of 2017. She is a seasoned professional who has a passion for the hospitality industry and helping businesses succeed.  Alliah started her career at the Florida Restaurant Association (now Florida Restaurant and Lodging Association (FRLA)) as an intern and had the opportunity to serve the FRLA in different roles including her position as the Director of Marketing in 2014 before she moved to California. She has traveled and worked all over the country in several different hospitality roles focused on B2B marketing, communications, community building, and business development. Prior to joining the UHG team, Alliah was the Director of Communications and Community Relations for the Monterey County Convention & Visitors Bureau.  She holds a BS in Public Relations from Florida State University and is also a Certified Destination Management Executive.