Brian has led the advancement of cannabis travel and tourism. He is the founder of the Cannabis Travel Association and President of Cultivar Strategies, a provider of cannabis-related solutions for travel destinations. In partnership with MMGY Travel Intelligence, Cultivar Strategies conducted groundbreaking national research on the Cannabis-Motivated Travel Audience in the United States. As a subject matter expert, Brian sits and serves on various boards, committees, and councils including the California Travel Association, Destinations International, San Francisco Travel, Las Vegas Chamber of Cannabis, and Sonoma County Tourism. He is a sought-after strategist, advisor, educator, and speaker.