Press room

San Diego Tourism Rebounds With A Projected 34 Million Visitors

San Diego’s tourism industry is rebounding, with the San Diego Tourism Authority reporting an increase in visitors after a flat stretch. The authority projects nearly 34 million people will visit San Diego this year — roughly a million more than the 32.4 million who came last year. While that figure remains below pre-pandemic levels, officials say the region is making progress. The rebound is about more than foot traffic. The authority expects visitors to spend about $16 billion across San Diego, underscoring how central tourism is to the local economy.