Everyone wants their marketing dollars to work for them but, oftentimes, we drop the ball when it comes to measuring the return on investment. Google Hotel Ads debuted in late 2020 for the independent lodging industry but, if you were like many of us, you may have missed it because of the pandemic. Don’t despair, in this session, we’ll learn about how Google Hotel Ads work and how your #BookDirect strategy could benefit. We’ll discuss real case studies of businesses that have turned $1,000 into $25,000 or more!
Owner of The Chadwick Bed & Breakfast in Portland, Maine since 2011, Scot also keeps busy as the Director of Sales & Education with ThinkReservations. In his role at ThinkReservations, Scot works with customers and teaches at local, state, and national conferences to help educate owners and lodging staff on ways to fully utilize their PMS to make their businesses more profitable, run more efficiently, and how to tackle emerging trends such as yield management strategies, guest communications, and OTA relationships. Scot serves as a Board Member of the Association of Lodging Professionals (ALP) and is Treasurer of the ALP Scholarship Fund.