California’s Junk Fee Ban Kicks In This July. Are You Ready?

California is set to implement a statewide junk fee ban, effective from July 1, 2024, requiring all mandatory fees to be displayed at the time of reservation for transparency. The ban encompasses two bills: Senate Bill 478, which ensures that advertised prices — regardless of industry — are disclosed upfront, and Assembly Bill 537, which is specific to the state’s lodging rate transparency. While SB 478 and AB 537 apply just to California, many hotel chains have already adjusted their price displays broadly. For example, Hyatt rolled out a display across its booking channels in July 2023. Now, the full price (aside from taxes) is the most prominent rate throughout the booking process.