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Comic-Con Hotel Bookings Bring Millions To San Diego

Comic-Con is expected to generate more than 61,000 hotel room nights and an estimated $95 million in economic impact for San Diego, with discounted hotel rooms playing a key role in keeping the convention affordable for attendees and in the city through 2030. Fans often spend months preparing for the highly competitive hotel lotteries, which can save them hundreds of dollars per stay compared with standard hotel rates. Economists say the discounted room program benefits both attendees and the local economy by encouraging visitors to spend more at San Diego restaurants, retailers and attractions rather than on higher lodging costs.