Press room

Memorial Day Weekend In San Francisco Draws Crowds, Highlights Ongoing Tourism Recovery

San Francisco’s tourism industry showed signs of recovery this Memorial Day weekend as visitors crowd popular attractions like Fisherman’s Wharf and the Golden Gate Bridge. The holiday weekend, often considered the unofficial start of summer, brought heavy foot traffic to some of the city’s most recognizable destinations. Business owners and tourism officials said the increase in visitors is encouraging after years of pandemic-related setbacks. “Business sales are up about 10% compared to last year. So that’s a good sign,” said Maneet Sohal, whose company, City Sightseeing San Francisco, operates the city’s familiar red double-decker tour buses.