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Mist Opportunity: SF Is Wooing Tourists With Chilly Weather

San Francisco is capitalizing on its cool weather to attract tourists, positioning itself as a refuge from the sweltering heat affecting much of the U.S. Post-pandemic, the city has faced challenges such as increased crime and office vacancies, but tourism is rebounding with promotions like “Beat the Heat in San Francisco.” The unique cold climate, personified by “Karl the Fog,” is becoming a notable draw, with events like Fog Appreciation Day and hotel campaigns emphasizing the city’s chilly allure.