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San Francisco Hotel Room Rates Set To Rise With Business Travel

San Francisco’s hotel industry, one of the hardest hit by the pandemic, is showing strong signs of recovery with projected room rate growth of 8.4% in 2025, outpacing all other Northern California markets and the national average. The rebound is being driven by a surge in group and business travel, particularly from a more active convention schedule at Moscone Center, resulting in a 70% increase in convention-related hotel room nights over the previous year. Industry leaders and analysts say the market has likely bottomed out and is now poised for sustained growth.