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June 6, 2024

Reminder: Fee Transparency Laws Are Effective July 1, 2024

June 6, 2024
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Reminder: Fee Transparency Laws Are Effective July 1, 2024

CHLA members know better. If you aren’t prepared to comply with California’s new fee transparency laws taking effect July 1, CHLA has you covered. In addition to the webinar we did last week, we’ve just completed a very detailed summary of these new laws and have it on our website. This resource, which was done in coordination with Kabat Chapman & Ozmer LLP, is an excellent deep dive into the many nuances of these new laws. Click the link below to access the “Fee Transparency: What You Need to Know” compliance guide, webinar recording, FAQ’s, a one-page summary, and the actual laws as written, among other resources.


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New Forecast Downgrades U.S. Hotel Forecast

STR and Tourism Economics made significant downward adjustments to the 2024-25 U.S. hotel forecast just released. The latest revision reflects lower-than-expected performance thus far in 2024 as well as lessened growth projections for the remainder of the year. For 2024, projected gains in average daily rate (ADR) and revenue per available room (RevPAR) were downgraded to growth of 1.0% and 2.1%, respectively. Occupancy for the year is now expected to decline after the previous forecast projected year-over-year growth in the metric. Learn more about the industry forecast as we head into the second half of 2024, and connect with California’s top hotel executives, owners and managers at our Trends + Insights Conference on August 21 in Huntington Beach. More details to follow.


Meet Eager Job Seekers At Hotels Hire!

Calling all Los Angeles hotel employers – join us for Hotels Hire! The California Hotel & Lodging Association, Hotel Association of Los Angeles, and the AHLA Foundation, will host this career fair on Tuesday, June 11th at the JW Marriott Los Angeles L.A. Live from 1:00 to 4:00 p.m. Students from local community-based hospitality training programs, community colleges, and eager local job seekers are signing up to land a rewarding offer at your hotel! This is a great opportunity for employers to make their next great hire and provides work-ready candidates the chance to embark on an incredible career journey in the hotel industry.


Marriott To Convert Three U.S. Properties To Branded Hotels

Marriott International, Inc. announced plans to convert three luxury properties in the United States to brands within the Marriott Bonvoy portfolio. The Resort at Pelican Hill, Turtle Bay Resort, and a Midtown hotel in New York City are all expected to join Marriott Bonvoy’s luxury brands this summer. The Resort at Pelican Hill is located in Newport Beach, California, and is expected to join Marriott’s luxury portfolio on July 1. The 504-acre resort sits on the coast of Newport Beach and includes the Pelican Hill Golf Club, featuring two 18-hole golf courses with 270-degree ocean views. The Irvine Company will continue to own the property, with Marriott managing, and it is expected to be converted to a St. Regis at a later date.


DSRT Surf Resort In Palm Desert To Premiere In 2026

Construction is officially underway on the highly anticipated DSRT Surf Resort. This 17-acre AO-designed destination in Palm Desert, Calif., developed by Beach Street Development & Operations, will be California’s first facility to offer man-made surf waves open to the public. The resort’s features include a cutting-edge surf lagoon, four-story hotel, surf center, restaurant, boardwalk, and beaches, with construction expected to be completed in the spring of 2026.


8 Ways To Increase Hotel Phone Bookings And Grow Direct Revenue

Despite the digital age, the voice channel remains vital for hotel bookings, boasting the highest average booking value among channels. Effective strategies such as prominently displaying phone numbers, building a skilled call center team, and leveraging outbound calls can significantly enhance direct revenue and guest loyalty. Additionally, using advanced technology, maintaining 24/7 availability, and employing conversational sales tactics are essential for optimizing phone reservations and boosting booking rates.


Fan-Based Travel: Getting Onboard With The ‘Gig Tripping’ Trend

The term “gig tripping” is typically used to describe travel planned specifically by fans bent on catching their favorite artists at out-of-town locations. However, beyond a welcome but brief spike in room rates, what might be more broadly termed event-driven travel has the potential to bring in guests who couple the main event with extra days spent exploring the host city and enjoying the services of hotels that can enhance the experience.


CHLA Welcomes New Members

The CHLA team would like to extend a warm welcome to our newest member properties and vendors. To view a list of members who joined CHLA in May 2024, click below.

Hotels Hire 2024 – Los Angeles Career Fair
June 11, 2024
Trends + Insights Hotel Conference
August 21, 2024
California Hotel & Lodging Association
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