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Dreamforce Draws Crowds As SF Tourism Reaches Highest Level Since 2019

More than 43,000 people are expected at San Francisco’s Moscone Center for Salesforce’s three-day Dreamforce conference. The event is expected to generate about $135 million in local revenue and 36,000 temporary jobs, contributing to San Francisco’s strongest tourism levels since 2019. Salesforce has committed to keeping Dreamforce at Moscone Center through at least 2027, reflecting continued demand for large in-person events.